Recently the kiosk giant RedBox announced that they would move into the monthly plan territory for dvd rentals which has been successfully dominated by Netflix for years. When the company first came on the scene, many regarded it as a cheap imitation of the beloved Netflix and expected interest to fizzle quickly. But with smart negotiation tactics and a whole lot of coverage, RedBox has grown substantially larger and continues to enter more new markets.
If you are unfamiliar with either service, RedBox is a dvd kiosk (generally found at convenience stores, grocery stores, and gas stations) that rents new release dvd (and some stock titles) for a nightly fee. You are able to return the dvd to any RedBox location you wish and are only charged for each day that you keep it. Netflix is a monthly subscription service in which customers are given a wide array of unlimited movies and television shows. Netflix has three different subscription plans: physical discs, online streaming, and a combination of both.
While RedBox has been cornering the physical dvd market with its convenient locations and low prices, they now plan to take over the digital world as well, offering customers a monthly streaming service and four disc rentals per month. The price? $8 a month, the same price as Netflix’s streaming only plan. Only time will tell if Netflix will continue to reign supreme or if RedBox will over throw the bright red giant. Either way, it is a great way to save money on your entertainment budget.
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